New year, New Kim?

"A fan" - before, not about her on Instagram. I believe you control your image, be who you are and not who you think others want you to be. Kim K was great at playing exactly what the initial follow (media) wanted her to be: social media sex symbol, vixen, booty pictures, naked pictures, flashy style pictures. All things sexy and WORK. Kim K, even if not working, IS working.

Kim is a businesswoman. She made Forbes’ Celebrity 100 list, ranking No. 42, with an alleged net worth of $150 million- 2.5 times bigger than her husband, Kanye West’s net worth at $62 million.  A simple tweet from the mogul will cost you $10,000.00 and $200,000.00 for a shout out on the gram. With a combined following from both social media outlets, of nearly 140 million, it's worth the dish out, for an endorsement.

We’re nearing the end of the 1^st month of 2017, giving followers enough time to reflect on the TV personality’s rather refreshing, new approach to what she posts on social media. Could we be witnessing the rebranding of Kim Kardashian? Is she taking a page out of her sister’s, Khloe and Kourtney’s lives and being more candidly herself? Will she be focusing more on presenting who she is first, a mother, a wife, and a family orientated gal?

In the beginning, we were all probably sold on that concept.  Her 1^st few pictures captioned “family” and “mom”. But now we see a trip to Dubai, an appearance for a make-up class, and earlier on, a clever and kind of classic Kim way of showing us how Kanye has “her back” (a subtle booty brush).  Is she worth the follow on Instagram now?

Anyway we spin it, Kim will always remind us that through the years, she will remain a businesswoman who’s in charge of marketing herself. I for one, just hope she infuses a little more of this revamped edge, show casing the true life she leads and not just the one the media assumes her to live because of the money she makes. If I see one picture of her with a grill on in 2017, I’m going to un-follow too.